A project that longitudinally tracks various indicators of public opinion and Brazil’s political agenda. It identifies the cultural variables that help explain Brazilian voting behavior.
With the rise of digital transformation, the country is experiencing an inflation of opinion poll data—much of it overlapping, based on well-known hypotheses, and repeatedly addressing the same issues.
ThickData
Qualitative texture to different quantitative indicators that the market already produces.
True reality, unfiltered. Warts and all reality, no filters.
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Descubra tendências e insights únicos com estudos longitudinais que mapeiam a evolução da opinião pública no Brasil.
Who We Are
Eduardo Sincofsky
Eduardo Sincofsky is the creator and manager of Plaza Publica. CEO of Nox, has a background in psychology (UBA), journalism, and a master’s degree in public opinion analysis (UNGSM). Ex VP Synovate Brazil, Ipsos Brazil, and Nielsen. He worked as a consultant for GTZ (German Cooperation Agency) in Chile, as a consultant for the Friedrich Ebert Foundation in Peru, and as a consultant for political campaigns in Bolivia. He was a professor in the post-graduate course in Political Communication at IUPERJ, a guest professor in the post-graduate course in Public Opinion at FLACSO, Argentina, and a guest professor in the post-graduate course in Market Research at ECA-USP.
eduardo.sincofsky@plazapublica.com.br
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